Why Is 'Utsurun Desu' Trending? The Magic of Disposable Cameras Captivating Gen Z | Knowledge #256
Cover photo by かまつた
In an era dominated by smartphones, 'Utsurun Desu' is gaining popularity among Gen Z. This is not merely a nostalgic trend but a new cultural expression where young people seek 'experiences' in the act of taking photos.
What is the nostalgic charm of disposable cameras, and what unique value does analog photography offer? This article unravels the essence of this retro trend that defies the times.
The Emotional Appeal of 'Special Everyday Moments'
Modern photography often revolves around instant gratification—taking photos, checking them immediately, and sharing them on social media for 'likes.' However, with 'Utsurun Desu,' the joy lies in the anticipation of waiting for the film to be developed, not knowing how the photos will turn out.
Photo by momo
This process adds emotional value to the photos, making the experience more 'fun' and 'exciting.' Gen Z finds a kind of magic in this 'inconvenience,' which transforms everyday moments into something extraordinary.
Nostalgia Resonates Even with Those Who Didn't Live It
The 'Utsurun Desu' trend is also influenced by a phenomenon known as 'historical nostalgia.' Even without personal memories of the past, young people feel a longing for the 'good old days,' such as the retro Showa era in Japan.
Photo by tk
This nostalgia enhances the appeal of analog experiences, such as the texture of film and the sound of the shutter. Studies have shown that many Gen Z individuals express a desire to 'go back to the past,' even if they never lived it.
The Social Media Generation's Quest for a 'New Way to Express Themselves'
Tired of the instant and polished nature of smartphone photography, young people are turning to 'Utsurun Desu' to stand out and showcase their individuality. This behavior stems from a desire for 'symbolic value'—the need to express their unique identity and sense of style.
By posting photos taken with 'Utsurun Desu' under hashtags like '#UtsurunDesu,' they fulfill both their need for self-expression and their desire for social validation. This is one of the key reasons why this camera resonates so strongly with Gen Z.
