ILFORD, the renowned British photographic supplies manufacturer, has announced the ILFOCOLOR RAPID HALF FRAME, a disposable film camera pre-loaded with a 54-exposure ISO 400 half-frame color negative film. Domestic sales in Japan began on July 21, 2023, with a retail price of 2,750 yen (tax included).
This is the third installment in ILFORD’s series of single-use cameras with color negative film, following the launch of the ILFOCOLOR RAPID RETRO Edition in June 2021 and the ILFOCOLOR RAPID in December 2022.
A Technological Marvel Realizing the Sensibility of Analog
The ILFOCOLOR RAPID HALF FRAME comes equipped with a 54-exposure ISO 400 half-frame color negative film. The combination of high-sensitivity film and a built-in flash ensures an excellent shooting experience, whether outdoors or in low-light indoor environments.
©︎ ILFORD
Featuring an optical viewfinder essential for shooting under bright sunlight, the camera is fitted with a fixed-focus wide-angle (31mm) F11 lens. The shutter speed is set at 1/125 second, allowing for photography from 1 meter to infinity. Powered by a pre-installed AAA alkaline battery, the built-in flash charges in 15 seconds, enabling bright exposures indoors or at night within a range of 1 to 3 meters.
Key Specifications of the New Model
・Film format: 135 film (pre-loaded)
・Number of exposures: 54
・Film speed: ISO 400
・Optical lens: 31mm, F11, single element
・Focusing range: 1m to infinity (1–3m with flash)
・Shutter speed: 1/125 sec
・Viewfinder coverage: 70%
・Flash: Built-in flash, 15-second charge time
・Battery: 1 AAA alkaline battery (pre-installed)
・Dimensions: 110 (W) x 55.3 (H) x 33.5 (D) mm