Sekido Co., Ltd., the official distributor of Hasselblad in Japan, has launched two new kits from August 9, 2023: the flagship medium format digital camera "X2D 100C" and the compact-bodied "X1D II 50C," each paired with high-performance lenses. The kits are priced at 1,851,300 JPY and 580,800 JPY (tax included).
X2D 100C Lightweight Portrait Kit
This kit combines the "X2D 100C" with the interchangeable lenses "XCD 4/45P" and "XCD 1,9/80," priced at 1,851,300 JPY (tax included).
Equipped with a 100-megapixel CMOS sensor, the camera delivers significant advancements in image quality, focusing, image stabilization, responsiveness, and storage capacity, all within an iconic Scandinavian design. The "X2D 100C," crafted through a fusion of innovative technology and masterful craftsmanship, offers exceptional expressive power to produce the highest level of visual artistry.
For Narrative-Driven Portrait Photography
This portrait kit is designed to enable the creation of striking, narrative-rich portrait photography. Leveraging the powerful performance of the "X2D 100C" and the versatility of its lenses, photographers can explore a wide range of portrait scenarios, capturing images imbued with compelling storytelling.
X2D 100C + XCD 4/45P – Incorporate Environmental Elements
The included interchangeable lens "XCD 4/45P" is an ultra-lightweight, compact, autofocus-compatible medium format lens, specially designed for portrait photography in confined spaces. With a focal length of 36mm, this lens offers compositional flexibility, allowing photographers to incorporate environmental elements into the frame and create portraits with depth and narrative.
Despite its compact and lightweight design, the "XCD 4/45P" features a superior optical construction of 9 elements in 7 groups, including two aspherical lenses. This ensures top-tier optical performance in a compact form, enabling the "X2D 100C" to deliver breathtaking, high-quality imagery.
X2D 100C + XCD 1,9/80 – The Ultimate Large-Aperture Lens
The autofocus-compatible, large-aperture medium format lens "XCD 1,9/80" delivers outstanding resolution and true-to-life color, enabling the capture of stunning, high-quality visuals. Featuring advanced and complex optical design and creative calibration technology, this lens achieves exceptional optical performance, maintaining high image quality even at its maximum aperture of f/1.9.
It produces beautiful bokeh, with a graceful and smooth transition from sharply focused subjects to softly rendered backgrounds.
X1D II 50C Primer Medium Format Kit
This kit pairs the "X1D II 50C" with the interchangeable lens "XCD 4/45P," priced at 580,800 JPY (tax included). The kit, featuring the most compact lens in the XCD lineup, is an ideal match for the X1D II's compact body, offering excellent portability.
This set is designed for photographers to create impressive portrait photography with emotional storytelling. The X2D 100C features a 100-megapixel CMOS sensor, phase detection autofocus, and 5-axis, 7-stop in-body image stabilization.
By connecting the camera to an iPad Pro via USB-C or Wi-Fi and using Hasselblad's Phocus Mobile 2 software, a rapid mobile workflow is possible.
X1D II 50C + XCD 4/45P – Incorporate Environmental Elements
This ultra-lightweight, compact, autofocus-compatible medium format lens is specially designed for portrait photography in confined spaces. With a focal length of 36mm, it offers compositional flexibility, allowing photographers to incorporate environmental elements into the frame and create portraits with depth and narrative. As the most compact lens in the X System lineup, it is the ideal pairing for the X1D II's compact body.
