
cover image by さかたっつん
The evolution of AI (Artificial Intelligence) is bringing revolutionary changes to many industries. The stock photo industry is no exception, as AI is disrupting traditional business models. This transformation, led by Adobe and other tech companies, is paving the way for new image generation technologies, akin to a 'new digital camera'.
The Stock Photo Industry Evolving with the Wave of AI
Traditionally, industries like marketing, publishing, music, and news have used stock photos to create product images at low cost. However, with AI's ability to generate realistic images from text, clients now have a more convenient and controllable method at their disposal.

Image by fujikko
On the other hand, the demand for advanced creative photography is also increasing. This is because there is a market that seeks unique perspectives and artistry, which differs from basic AI-generated images.
Diverging Demands for Images
One advantage of AI is that it allows customers to quickly and cost-effectively obtain desired images when it is difficult to find exactly what they are looking for. This convenience is particularly effective in situations where rapid content generation is required.
However, technological advancements may also redefine the concept of stock photos. While AI-generated images meet basic needs, there is expected to be a stronger movement towards more complex and creative visuals. This could lead to a reevaluation of the role of real creators in the stock photo market, as their creativity and skills become even more valuable.

Image by ゆめぴりか
Thus, the evolution of AI technology presents both advantages and disadvantages in the stock photo industry. Balancing the convenience brought by technological advances with the unique creativity of humans will be a key point for the future of the industry.