Revival of the Retro 110 Pocket Camera: Lomomatic 110 | Lomography

Lomography Japan Co., Ltd. has announced the Lomomatic 110, a camera that uses 110 film. The release date is March 6, 2024. Pricing: Lomomatic 110 Camera and Flash Classic Edition is ¥21,980 (tax included), Camera and Flash Golden Gate Edition is ¥16,980 (tax included), and Camera Golden Gate is ¥13,480 (tax included).

This new model features a distinctive sliding mechanism reminiscent of vintage 110 pocket cameras. You can choose between the plastic Golden Gate Edition, available with or without flash, and the aluminum Classic Edition, which comes exclusively with a flash.

The aluminum body offers an extended range of movement thanks to its sliding design. The incorporated Minitar CX multi-coated glass lens delivers crisp image quality. The lens has a focal length of 23mm, with focusing distances of 0.8m, 1.5m, 3m, and infinity. The aperture can be set to either F2.8 or F5.6.

Shutter speed is automatic, and ISO sensitivity can be set to 100, 200, or 400. In addition to long exposure and multiple exposure capabilities, the camera comes with color filters for flash photography.

Powered by a single CR2 battery.

• Film type: 110 film
• Lens focal length: 23mm (Minitar CX multi-coated glass lens)
• Aperture: f/2.8, f/5.6 (two-step switchable)
• Focus: Zone focus (four steps)
• Shutter speed: Auto (A), Bulb (B)
• ISO sensitivity: 100 / 200 / 400 (switchable)
• Flash: Detachable (included with flash models only)
• Multiple exposure: Supported

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