©︎ Insta360
On July 29, 2025, Insta360 Japan Inc. announced a new drone brand, 'Antigravity,' developed in collaboration with multiple partner companies.
Combining a 360-degree camera with intuitive controls, this next-generation drone is designed to deliver an unprecedented immersive aerial photography experience. The first model is set for an official launch in August 2025, offering a new aerial photography experience for a wide range of users, from video creators to drone beginners.
Immersive '360-Degree Flight Experience'
Antigravity has been developed as the world's first immersive drone, combining 360-degree photography with flight experiences. It enables intuitive controls and cinematic storytelling that were previously challenging with traditional drones. From everyday moments with family to creative content production, it opens up new possibilities for expression across various scenarios.
Lightweight and High-Performance — Under 249g with 8K Capability
The first model is designed to weigh less than 249g, ensuring ease of handling under aviation regulations while supporting 8K resolution 360-degree photography. It is user-friendly for beginners and offers advanced video production capabilities for professionals. The combination of portability and high image quality makes it ideal for outdoor shoots and travel.
User-Centric Co-Creation Approach
Antigravity has established a co-creation program called 'Antigravity Hub,' which incorporates user and community feedback into product development. The program rewards submitted ideas, directly integrating user voices into the product.
Smart Features Focused on Safety
The first model is equipped with a 'payload detection feature' to prevent unauthorized modifications and dangerous flights. This ensures a safe flight experience even for first-time drone users. The combination of simplified operation and safety is a key feature of this brand.
