The Latest Instax Mini 41 with Enhanced Fashion and Close-Up Features | Fujifilm

2025-04-instax-mini-41-launch-cover-image — ©︎ Fujifilm

Fujifilm launched the new model 'instax mini 41' in the 'Cheki' series of analog instant cameras on April 17, 2025. As an entry model that blends classic looks with functionality, it is attracting attention, while the pricing in the US market is a hot topic.

While the previous model 'instax mini 40' was priced under $100, the 'mini 41' is set at $129.95, marking a price increase of about 30%. The tariff strengthening policy between the US and China casts a shadow over this increase.

Rebirth as an Evolved Classic Design

The 'instax mini 41' follows the design of the 'mini 40' introduced in 2021, but adds a fashionable touch with a calm black and dark silver color scheme accented with orange.

The fine textured finish enhances grip, making it a design that can be carried as part of your style in the city.

Easy Close-Up Photography with 'Close-Up Mode'

The major advancement of this model is the inclusion of 'Close-Up Mode'. By simply turning the lens one step, it switches to a setting suitable for close-up photography, with automatic correction for the parallax between the viewfinder and the actual image. It also includes a selfie mirror, allowing even beginners to frame shots as intended.

Optimized Shooting Environment with 'Auto Exposure Function'

The 'Auto Exposure Function' has evolved to automatically adjust shutter speed and flash intensity according to the scene, from bright outdoors to low-light indoors, as well as close-ups and selfies. This reduces stress during shooting and ensures consistently beautiful prints.

Tariff Impact Behind the US Price Increase

The mini 41 is priced at $129.95 in the US, $30 higher than the previous model. This is due to the impact of the '10% flat tariff' and 'retaliatory tariffs on specific countries' imposed by former President Trump.

With additional tariffs of up to 145% on Chinese products, Fujifilm, which has manufacturing bases in Asia, could not avoid increased costs. This pricing may also affect the sales price in Japan to some extent.

The 'Cheki' Brand Spanning Over 100 Countries Worldwide

Since its launch in 1998, Fujifilm's instax series has evolved from analog to digital hybrids and smartphone-connected printers, and is now loved in over 100 countries worldwide.

The 'mini 41' is a strategic product aimed at expanding the user base by enhancing its potential as a fashion item and the freedom of photographic expression.