Canon Achieves World’s No.1 Market Share for Interchangeable-Lens Digital Cameras for 21 Consecutive Years; New Product Announcements from Fujifilm and SIGMA | Release #61

On February 20, 2024, Canon announced that it has maintained the No.1 global market share in the interchangeable-lens digital camera segment for 21 consecutive years. This enduring success is supported by a diverse camera lineup catering to everyone from beginners to professionals, as well as an extensive selection of over 115 RF and EF lenses. Beginning with the launch of the EOS Kiss Digital in 2003, Canon has continued to innovate—its EOS R5 now enables 8K video capture, and the EOS R3 has significantly advanced high-speed continuous shooting and subject tracking capabilities. In 2023, Canon continued to lead market demand with the introduction of new models including the EOS R50 and EOS R8, alongside an expanded RF lens lineup.

On February 20, 2024, Fujifilm announced the upcoming release of its premium compact digital camera, the FUJIFILM X100VI (hereafter, X100VI), scheduled for late March 2024. The X100VI is the latest addition to the X100 Series, featuring a backside-illuminated 40.2-megapixel sensor and the newest processor. While maintaining a compact and lightweight body at 521g, it is the first in the series to incorporate in-body image stabilization.

The X100 Series boasts a history of over 12 years and has garnered unwavering support from enthusiasts, demonstrating the results of Fujifilm’s ongoing investment in development. Many are eagerly anticipating the release of this new model.

On February 21, 2024, SIGMA Corporation announced two innovative interchangeable lenses: the 500mm F5.6 DG DN OS | Sports and the 15mm F1.4 DG DN DIAGONAL FISHEYE | Art.

This is a prime telephoto lens designed exclusively for full-frame mirrorless cameras, notable for its compact and lightweight construction. The scheduled release date is March 14, 2024, with a retail price of 495,000 yen (tax included). Its advanced optical design delivers remarkable resolution and portability.

This is the first diagonal fisheye lens for 35mm full-frame cameras with a maximum aperture of F1.4. The scheduled release date is March 14, 2024, with a retail price of 330,000 yen (tax included). With a 180° angle of view, it delivers outstanding resolution for all types of photography, including astrophotography.

cover image by Shimakou