Proving Authenticity in Videos: SONY's Frontline Against Fake Content | Release #655

As videos on social media blur the line between real and AI-generated, has introduced a groundbreaking feature to clearly define that boundary.

Embedding proof within video files that 'this footage was genuinely captured by a camera'—this is the industry's first 'video authenticity verification feature.' From news footage to vlogs, a new era where 'authenticity' supports content has arrived.

With Sony's latest firmware, five models, including the and , now support C2PA-compliant authenticity verification.

Video data includes 3D depth information and a digital signature, clearly proving that 'this footage was captured from real subjects, not AI-generated.' By 2026, more models are expected to support this feature.

This technology was co-developed by 's R&D team and . From shooting to editing and publishing, authenticity information can be managed seamlessly on Sony's 'Ci Media Cloud.' This marks the beginning of an era where not only media organizations but anyone can stand as a 'trusted content creator.'

This authenticity verification is not just a security feature. Whether it's a travel vlog, a documentary tackling social issues, or a street snap, it empowers any video with the ability to say, 'This is real.'

Showing what's real—this itself has become a powerful message in today's world.