Opening Doors for Young Creators: The Revival of Kodak Compact Cameras | Release #661
Cover photo by ボブミヤン
The iconic film brand , renowned in its heyday, is once again in the spotlight in 2025, this time in the compact camera market. According to the latest data, the dominates sales rankings in Japan.
Notably, models like and , priced in the affordable 10,000-yen range, have outperformed major domestic brands like and in sales at leading electronics retailers.
This phenomenon can be attributed to the brand's ability to capture the needs of young people transitioning from smartphones to more advanced cameras, as well as their desire for nostalgia.
Photo by murakawa haruki
The Fusion of Nostalgia and Functionality Captivates Young People
The appeal of cameras lies not just in their affordability. Their nostalgic design, combined with modern digital performance, strikes a perfect balance.
In particular, the PIXPRO C1 series, with its film-camera-like appearance and simple usability, has gained support from creators looking to rediscover the joy of photography. On social media, hashtags like #kodakvibes are increasingly used to share photos, creating a quiet movement among Gen Z.
Photo by Yuya
The Perfect Choice for the Smartphone Generation's 'Next Camera'
Many young people start taking photos with smartphones and, as they seek to deepen their creative expression, look for an entry-level camera as their next step. Instead of jumping straight into expensive mirrorless cameras, compact cameras are being reevaluated for their accessibility.
The includes models with zoom and waterproof features, making them ideal for travel and everyday snapshots. These cameras strike the perfect balance, helping users rediscover the joy of photography.
