The True Intent Behind the Getty Images and Perplexity Partnership: Copyright and Trust in the AI Era | Release #647
Cover photo by MiuRa
As AI search technology advances, the multi-year agreement between and marks a significant step toward the proper use of images and copyright attribution.
This partnership aims to create a more transparent and trustworthy visual search experience, addressing criticisms of AI-driven "scraping" and unauthorized use.
As visual content plays an increasingly important role in communication, strengthening credit attribution and source links represents a commitment to respecting photographic culture.
Photo by kani
The Background of the Agreement and Its Impact on the Industry
has faced criticism in the past for alleged plagiarism from several media outlets. However, the agreement with now allows them to display images through legitimate channels.
, on the other hand, provides high-quality content via API, and ensures proper attribution. This collaboration advances the provision of "trustworthy visual information" in AI search and sets a positive example for handling content across the industry.
Connecting Creators and Users for the Future
The core of this partnership lies in creating a system that "respects visual content creators." As AI utilizes images as information sources, proper attribution is the minimum courtesy to ensure that photographers, artists, and creators are not erased from the equation.
Photo by _kai_photograph
For users who utilize photos, source links allow them to explore the works and their backgrounds more deeply, fostering creative discoveries beyond mere material usage.
