Canon Leads the Comeback of Compact Cameras: Iconic Models Revived in the Smartphone Era | Release #603
Cover photo by RYUURI
In 2025, has once again emerged as a key player in the compact digital camera market. Although its market share was at a low 5.3% in July 2025, it surged to 27.1% by August.
The reevaluation of older models like the 'PowerShot G7 X Mark III' has sparked a trend, breathing new life into a previously stagnant market. Compact cameras, which had been overshadowed by smartphones, are now gaining renewed attention with a clear 'reason to use.'
The Key to Revival: Reevaluating Iconic Models
The re-release of iconic models like the 'PowerShot G7 X Mark III' and 'SX740 HS' has brought these legendary cameras back into the spotlight.
Photo by みどりこ
In particular, the 'G7 X Mark III' stands out as a premium compact camera, excelling in video and vlogging. Its ability to produce DSLR-quality images that smartphones cannot replicate has made it a favorite among creators rediscovering the depth of photography through these iconic models.
Why Compact Cameras, and Why Now?
As smartphones continue to advance, compact cameras are being reevaluated for their unique qualities, such as tactile operation, superior image quality, and zoom capabilities. They excel in areas where smartphones fall short, such as low-light photography, telephoto shots, and the satisfaction of using a dedicated tool for capturing images.
Photo by YOSHIDA
Additionally, compact cameras serve as a counterpoint to the rising costs and bulkiness of interchangeable lens cameras.
A 'Fun Camera' Perfect for the Younger Generation
For Gen Z and younger audiences, compact cameras offer an 'alternative perspective' that smartphones cannot provide. Whether capturing candid moments during travel, nighttime scenes, or natural expressions of people, these cameras allow users to experience photography in a unique way.
Photo by fuu111
Experience the joy of capturing your own world with a compact camera as your creative tool.
