Cover photo by かさこ
In July 2025, the U.S. International Trade Commission (ITC) issued a preliminary ruling that infringed on 's patents. The focus was particularly on the design of 's "HERO cameras" and its HyperSmooth video stabilization technology.
This article explores the background of the lawsuit, its significance, and the current state of the camera industry caught between innovation and imitation.
The Fine Line Between Innovation and Imitation
The courtroom battle between these two leading action camera companies goes beyond mere corporate competition, becoming a symbolic event that questions the essence of originality. 's "HERO series" has long been cherished as an icon combining functional beauty and usability.
Photo by 海獣
The emergence of 's "Ace Pro series," which bears a striking resemblance, led to the lawsuit. The existence of FlowState, a technology similar to HyperSmooth, has further heightened tensions.
A Commitment to Protecting Innovation
emphasizes that "innovation is at our core," maintaining its stance to protect its technology backed by over 1,500 U.S. patents. Meanwhile, highlights that claims against five of its utility patents were dismissed, showing confidence in continuing product sales.
Photo by mitake
In today's world, where creative expression is highly valued, companies are being challenged to prove their "originality."
Choices and the Future for Users
The final ruling is expected in November 2025, but for users, the key lies in making informed choices by understanding the background of the products. Knowing the differences in stabilization technology and design, as well as the development efforts behind them, is crucial.
Why not use this issue as an opportunity to reflect on the essence of technology?
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