
Cover photo by neuronnyoro
With the release of the new movie ‘F1’ just around the corner, Apple has unveiled its first-ever “haptic trailer.” Utilizing the Taptic Engine of the iPhone, viewers can “feel” the roar of the engine and the vibrations of sharp turns through their fingertips.
This is more than just a promotional tool—it suggests new possibilities for connecting visual media with physical sensations. Let’s delve deeper into this potential.

Immersive Movie Experiences with Haptic Technology
This haptic trailer is available for iPhones running iOS 18.4 or later and can be accessed through the Apple TV app. During playback, the device vibrates in sync with the acceleration and gear shifts of the F1 car.
This innovative experience rivals 4DX movies, offering a sense of immersion as if you were in the driver’s seat.
Realistic Visuals Captured Through Live Action
The movie ‘F1’ was filmed during an actual F1 Grand Prix season. Many scenes feature Brad Pitt driving a real F1 car, capturing the speed and tension with unparalleled realism.
The production utilized Sony’s Rialto system, employing compact cameras to ensure visibility while delivering powerful visuals.

Photo by bikkya
Learning from Sensory-Driven Visual Experiences
This haptic trailer offers significant insights for creators involved in visual and photographic expression. By incorporating tactile sensations into visual storytelling, it expands the possibilities of sensory-driven creativity.
For instance, in motorsport photography, focusing on compositions and edits that convey a sense of speed and vibration can result in more immersive and dynamic works.