
Cover photo by つばさ製作所
As summer reaches its peak, the behavior of people on the streets begins to change. You’ll see people with parasols, handheld fans, or towels around their necks—scenes unique to Japan’s intense summer.
This time, we’re launching a hashtag campaign with ! Capture the everyday scenes around you—you might uncover unexpected discoveries or artistic value in your photos.
Share your creations with #snap
By the way, do you know the origin of the term 'snap' in snap photography? If not, check out the article we’ve featured in this magazine!
Photography allows us to capture expressions unique to the medium, but in snap photography, it’s all about capturing the unfiltered moments of reality. Isn’t this a path that every photographer has walked at some point?
Why not take this opportunity to point your camera at the everyday scenes around you, even if you don’t usually take snap photos?
From July 17, 2025 (Thursday) to July 23, 2025 (Wednesday), we’ll select several photos tagged with during the hashtag feature period and showcase them in the cizucu magazine. We look forward to your submissions!



At cizucu, we host hashtag campaigns and photo contests to inspire your photography activities. Register on the app and check out the latest content!