sandy beach with a beach hut in Great Yarmouth reading “IT’S GREAT HERE”

Tony Page

This image forms part of Bleak Britain, a body of work documenting the stark realities of economic hardship across Great Britain. Set against the familiar backdrop of Great Yarmouth Beach, the image captures a simple beach hut bearing the words “It’s Great Here” a phrase that feels both cheerful and quietly ironic. As inflation, insecure employment and widening inequality continue to shape everyday life, the project explores how economic hardship is reflected not only in the lives of individuals and communities, but also in the landscapes and places that surround them. Through evocative and sometimes darkly humorous images, Bleak Britain looks beyond the statistics to consider the human experience of financial struggle, resilience and decline. Yet even within these realities, there remains an unmistakable British ability to find humour, optimism and absurdity a small reminder that, somehow, we can still laugh along the way.

FUJIFILM X100T

Sat, Aug 29, 2026・London

August 22, 2026

Landscape

Beach with warning signs and a beach report board on sandy shore

wooden sign on a sandy beach with blue ocean scenery

wooden sign reading “Azam SanSan Beach” on a sandy beach with blue sea

Enoshima Katase Coast boat shed and sandy beach scene

seaside sandy beach with large rock sculpture

seaside sandy beach and coastal road scene with a traffic light

rocky coastline with waves and sandy beach

Beachside fence with grass dunes and a “GOLDEN BEACH” sign

white stairs and a sign on a sandy beach by the sea

seaside sandy beach with ocean and mountain ridgeline in view

Small boat on the sandy beach at Shichirigahama with a coastal breakwater

beach signboard by sandy shore with mountains in the distance

“GUMTHARA BEACH” carved on a seaside rock sign

seaside landscape with a small hut on sandy beach and low hills

white beachside shed on a sandy shore with waves

sunset beach scene with a small seaside hut and sandy shore

seaside sandy beach with yachts along the shore

coastal path with fishing gear and small work sheds along a sandy beach

footprints in sandy beach with a tall building by the shore

path along a sandy beach with dense coastal shrubs leading to the ocean

Anchor and colorful playground equipment on a sandy beach

A sandy beach and coastline with waves under a blue sky

seaside sandy beach with a small settlement backed by forest

small boat with a cabin on a sandy beach under a blue sky