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NEWS

Smooth Tones Feature: Introducing 135 Color Negative Film 'FUJIFILM 400' to the Domestic Market | FUJIFILM

By cizucu · September 5, 2024

Smooth Tones Feature: Introducing 135 Color Negative Film 'FUJIFILM 400' to the Domestic Market | FUJIFILM

Cover image © FUJIFILM Corporation

Smooth Tones Feature: Introducing 135 Color Negative Film 'FUJIFILM 400' to the Domestic Market | FUJIFILM

Cover image © FUJIFILM Corporation

FUJIFILM has announced the domestic introduction of the color negative film 'FUJIFILM 400'. The launch date is April 5, 2024. The expected retail price is approximately 1,980 yen (tax included).

Commitment to Continued Quality

According to the company, the beloved 'Fujicolor SUPERIA X-TRA 400' will be discontinued once the current stock runs out. In response, they plan to introduce the color negative film 'FUJIFILM 400', which is currently sold overseas, to the domestic market as 'FUJIFILM 400 36-Exposure'.

'FUJIFILM 400 36-Exposure' is a 135-size color negative film.

The company states, 'We have maintained the high quality we have cultivated over the years, achieving natural colors and smooth tonal transitions.'

What is Fujicolor SUPERIA X-TRA 400?

The 'Fujicolor SUPERIA X-TRA 400 36-Exposure', currently distributed domestically, is a high-sensitivity film with natural color reproduction capabilities. It achieves a neutral gray balance from highlights to shadows, reproducing natural skin tones within continuous gradations.

It also features a wide exposure range, resulting in high image quality. It is suitable for a wide range of situations, from everyday photography to special scenes.

Announcement of the Domestic Introduction of Color Negative Film 'FUJIFILM 400' | FUJIFILM
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Table of Contents

  • Commitment to Continued Quality
  • What is Fujicolor SUPERIA X-TRA 400?
  • Editors' Picks
  1. News
  2. Smooth Tones Feature: Introducing 135 Color Negative Film 'FUJIFILM 400' to the Domestic Market | FUJIFILM