Low Vision
Low vision refers to a condition in which, due to various causes, an individual experiences visual impairment resulting in difficulties such as “blurred vision,” “sensitivity to light,” or “restricted visual fields that make walking challenging,” all of which hinder daily life. It is estimated that there are 1.45 million people with low vision in Japan alone, and approximately 250 million worldwide.
Camera Utilizing Retinal Projection Technology
In a new initiative to support the creative drive of people with low vision, Sony Corporation and QD Laser, Inc. have developed the “DSC-HX99 RNV kit,” which combines the laser retinal projection viewfinder “RETISSA NEOVIEWER” with Sony’s digital still camera “Cyber-shot DSC-HX99.” The “DSC-HX99 RNV kit” is priced at 109,800 yen (tax included). Due to the product’s characteristics—where visual experience varies by individual—it is available exclusively to those who have tried it at Sony’s directly operated stores.
Projecting the Camera’s View Directly onto the Retina for Photography and Video
The “DSC-HX99 RNV kit” employs a laser retinal projection system that is less affected by the eye’s focusing ability, allowing even those who have difficulty viewing conventional viewfinders or screens to have the scene captured by the camera projected directly onto their retina. This makes it easier for people with low vision to take photographs and record videos.
This groundbreaking technology not only offers the unique photographic experience of high-magnification zoom, but also provides a new visual experience through retinal projection independent of visual acuity.
A Project to Transform "Invisible" into "Visible"
The project “With My Eyes” was launched with the concept of not merely “bringing a negative to zero” for people with low vision, but of “adding positive value to life.” By enabling individuals with low vision to observe and capture remarkable moments with their own eyes using the “DSC-HX99 RNV kit,” the project aims to realize a world where these experiences are possible.
This project exemplifies how innovation in camera technology can support people with low vision, proactively offering opportunities for new visual experiences through novel mechanisms of perception. It stands as a prime example of the positive impact that technological advancement can bring!




