cizucu hosts the , an exhibition of photo posters that anyone can join simply by choosing a city and date, held in cities worldwide.
What we call “ppp” is more than just a photography exhibition. It is a community where everyone can safely share their own stories, and a rare opportunity to connect with creators from around the globe in real life.
This time, we spoke with creator Yu Endo, who participated in ppp. Holding on to the “whys” that arise in everyday life, and creating an image from one’s own perspective—here, we present Yu Endo’s words as directly as possible.

Please introduce yourself!
Hello everyone, my name is Yu Endo.
By day, I work in manufacturing, and as a hobby, I take photographs. My interest in cameras began with my love of cars. I enjoy customizing cars as a hobby, and wanted to capture my favorite vehicles in photographs—this was my starting point.
From there, I gradually began shooting landscapes and street photography, and now I travel around Japan, capturing its breathtaking scenery in both photographs and memory, enjoying the process every day.
What inspired you to participate?
The catalyst for joining the poster exhibition was the 59th Canon Photo Contest exhibition. My photograph received an award, and having my work printed and viewed by many people, engaging in conversations about the work in person—these were experiences that simply cannot be replicated through sharing on social media.
I wanted to relive that sense of excitement. I wanted more people to see my photographs, and to communicate something through them. That’s why I decided to participate in the this time.
How was your experience participating?
I was deeply inspired by seeing so many works created with sensibilities, imagination, and techniques different from my own.
After explaining the background behind my own photograph, I received feedback from many people saying, “My impression changed completely after hearing your story.” That gave me confidence that my photography is on the right track.
Why did you choose this particular image?
This work was photographed at Namba Yasaka Shrine. For those who enjoy photography as a hobby, this is a classic composition.
However, while many people photograph women in kimono or worshippers together with the lion-head shrine, I chose to focus on someone using their phone while walking.

To me, the image of the lion seemingly roaring at a young person using their phone while walking highlighted the disconnect with today’s compliance-focused society. I wanted to share this photograph, which perfectly captured the image in my mind, with as many people as possible.
For those considering participating in the photo poster project
If you share your photographs on social media, or if you have images you’ve never shown anyone, I encourage you to participate at least once.
Why did you capture that particular moment? Why did it have to be there? And most importantly, why did you press the shutter at that instant? By participating and sharing these thoughts with others, you’ll also come to better understand yourself.

If you only imitate others, your photography will remain ordinary. Start by adding your own touch to what you imitate, or abandon imitation altogether and use your experiences to create something new. By doing so, your individuality will stand out, and eventually the times will catch up with you—or so a photo contest juror once told me.
I sincerely hope to participate in another exhibition in the future. When that time comes, I look forward to it.


