magazine
2025.11.25

TikTok Introduces AI Content Restriction Feature | Release #665

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Cover photo by aya

As AI-generated videos and images dominate social media, has introduced a new feature: a slider that allows users to adjust the visibility of AI content. This innovation responds to users' growing demand for “authentic” visuals.

In this article, we reconsider the future of photographic and video expression and the value of capturing “real moments.”

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Photo by fujikko

Redefining Visual Expression Through Authenticity

In recent years, AI-generated visuals have advanced dramatically, flooding social media with “fake” content that looks real. However, TikTok's new “AI Content Restriction Slider” challenges this trend.

Users who prefer not to see AI-generated videos can reduce their visibility in their feeds, reigniting discussions about the value of the “human eye” in photography and video expression.

A New Opportunity for Creators

The essence of this feature lies in empowering users to “choose the world they want to see.” This means that authentic photos and videos have a greater chance of reaching a wider audience. Now is the time to share moments captured through your own perspective, without relying on AI.

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Photo by スサダイキ

Whether using a smartphone or a mirrorless camera, there is meaning in sharing what you see exactly as it is.

The Evolution of AI and the Question of Creative Boundaries

At the same time, TikTok has introduced “invisible watermarking,” a system that enables more accurate identification of AI-generated content.

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Photo by Aya

While the convenience and creativity of AI cannot be denied, as photographers, it is becoming increasingly important to consciously consider where “creation” ends and “generation” begins.

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