magazine
2025.08.04

Creative Professions Facing Challenges in the Age of AI: What’s Next for Creators? | Knowledge #312

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Cover photo by NOMURA.REO

The rapid development of AI-generated images and editing technologies poses challenges for creators. Tasks that once required specialized skills and sensitivity can now be easily replicated by AI, potentially reducing the scope and demand for such work.

However, beyond mere technical capabilities, the individuality, perspective, and storytelling of photographers remain areas that AI cannot fully replicate.

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Photo by Shoma Ishikawa

The Future of Creative Professions

While advancements in AI technology significantly impact creative professions, including photography, creative work is not solely evaluated based on technical skills.

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Photo by RYOTAPHOTOGRAPH 原田涼太

Instead, the ability to infuse “human sensitivity” and “resonance with the times and society” into photography, which AI struggles to replicate, will determine its future value. Delving into one’s unique perspective, drawn from personal experiences and inner emotions, and expressing it is the essence of creativity that transcends coexistence with AI.

Photography That Shines in the AI Era

AI-generated images boast remarkable technical prowess, but they cannot replicate the “lived time of humans” or the “unwavering intent” behind them. Works created by photographers through their experiences and emotions capture serendipitous moments, awareness, and depth that weave a story.

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Photo by 小谷 勇哉

The dedication of creators to physical processes such as printing, developing, and manual finishing creates a unique value that digital methods cannot replace.

The Philosophy of Photography in the AI Era: Asking 'Why Do We Shoot?'

AI is a powerful tool for photographic expression, but using it effectively requires a clear purpose. Beyond mere efficiency, it is essential to leverage AI to expand one’s perspective and experiment with new expressions and compositions.

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Photo by danceforallthepain

Ultimately, continuously asking oneself, “Why am I taking this photo?” and nurturing the “human thought” and “emotional depth” behind the technology and tools will be the unshakable strength of creators in the AI era.

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