The End of the Two Giants Era: The Current State of the Intensifying Digital Camera Market | Release #574
Cover photo by yesn01
The digital camera market is undergoing significant structural changes, even amidst a shrinking trend. The once-dominant "two-giant system" of and , which accounted for the majority of sales, has collapsed, ushering in an era of fierce competition among diverse manufacturers.
This shift is not merely a reallocation of market share but also reflects the simultaneous diversification of product categories and target audiences.
Reshaping the Competitive Landscape by Category
In the fixed-lens camera category, recorded a share increase of over 20 points. also achieved double-digit growth, breaking the traditional dominance of .
In the mirrorless camera segment, saw a 13-point increase compared to 2018, while recovered to 15%, marking the emergence of a "three-giant era" alongside . Meanwhile, DSLR cameras remain dominated by and , but the segment is shrinking and shifting toward niche markets catering to specific fan bases.
Diverse Market Strategies from New and Established Brands
The market restructuring is driven by differing strategies among new and established manufacturers. and are targeting younger audiences with affordable and unique cameras. is pursuing a dual strategy with high-end mirrorless cameras and low-cost instant digital cameras.
is covering a wide range of users, from professionals to general consumers, with high-performance mirrorless cameras that excel in both video and still photography. This diversification is emblematic of the current era of intense competition.
