Are AI Models Taking Over Fashion Magazines? Vogue's Challenge and the Impact on Photo Culture | Release #561
Cover photo by uhe
The Guess advertisement featured in the August 2025 issue of Vogue has sparked discussions in the industry and among readers for its use of AI-generated models.
Is this a new frontier for fashion photography, or a threat to creators and models? Where do we stand at the intersection of AI and photo culture?
A Turning Point with the Arrival of AI Models
©︎ Seraphinne Vallora
Seraphinne Vallora, who led the project, emphasizes that 'AI is a tool to complement human creativity.' However, workflows that eliminate traditional photoshoots could potentially impact many professions, including models and photographers.
Shifting Standards of Beauty and Reality
The use of AI models has intensified debates around 'unnatural beauty standards,' a long-standing issue. According to experts cited by the BBC, the perfect faces and bodies generated by AI could negatively affect young people's self-perception.
Photo by スサダイキ
Concerns have also been raised about the potential rollback of diversity efforts championed by the fashion industry. On social media, critics have voiced their disapproval, saying the industry is 'losing authenticity.'
The Future of AI and Photo Culture
On the other hand, the introduction of AI models offers benefits such as reduced production costs and lower environmental impact. Additionally, it opens up possibilities for new experiences, such as virtual try-ons and personalized avatars.
Photo by KITA
What photo culture gains and loses—finding the right balance is a question for fashion magazines and the advertising industry. Is AI a threat or a creative partner? The answer will likely take shape in the coming years.
