Reviving the Aesthetics of Film on Your Smartphone: Leica Presents 'Greg Williams Artist Look' | Release #496
Cover photo by Kazuhiko Watanabe
Bringing the essence of iconic cameras to smartphone photography—Leica's new 'Artist Look' feature, introduced in the iPhone camera app 'Leica Lux,' enables emotionally cinematic photo expressions.
The first release, developed in collaboration with British photographer Greg Williams, recreates his signature style. Now, anyone can evoke the classic texture of films like Kodak Tri-X 400 with just a tap.
Cinematic Realism in the Palm of Your Hand
Greg Williams is a master photographer who has captured stars like Daniel Craig and Margot Robbie. His work is characterized by 'cinematic realism,' which prioritizes the authentic atmosphere of reality over overly polished compositions.
©︎ Leica
The 'Greg Williams Artist Look' faithfully reflects his aesthetic. It avoids excessive editing and sharpness, instead emphasizing natural contrasts and tones to enhance the inherent power of the photograph.
Masterful Expression, Now on Mobile
'Leica Lux' is a high-end mobile camera app equipped with digital simulations of legendary lenses like the 28mm and 35mm Summilux, and the 50mm Noctilux. The latest update (v1.7) introduces a 'Favorite Looks' feature, improving convenience for users who want consistent shooting styles.
Additionally, this look will soon be integrated into Leica's FOTOS app, enabling unified visual expression across iPhones and Leica cameras.
Tips for Exploring New Perspectives
To make the most of this update, try capturing 'portraits with dramatic shadows' or 'street snaps where light and shadow intersect,' focusing on the stories told by light. Revisiting photos taken with Tri-X 400 and recreating their atmosphere through reinterpretation is another intriguing approach.
Photo by takuokaneko
Discover how an everyday tool like a smartphone can become the starting point for professional photographic expression—this new revelation is waiting for you.
