Adobe and Synthesia's Strategic Partnership Signals New Trends in AI Video Generation | Release #483
Cover photo by 萩原武流｜ハギハラタケル
A new revolution is about to occur in the world of video production. Adobe has invested in the UK-based startup Synthesia, which can generate realistic avatar videos with just text input. AI technology is poised to significantly change the norms of video expression.
What is Synthesia's Technology?
Synthesia is an AI platform that allows the creation of avatar videos that look like real people with just text input. In addition to over 230 pre-made avatars, you can also create your own digital twin.
More than 70% of Fortune 100 companies have already adopted this technology, which can be seen as a glimpse into the future of video production.
The Future of Video Expression from Adobe's Investment
Adobe has long been involved in shaping the future of creativity through investments in innovative startups like Figma and VidMob. The partnership with Synthesia aims to integrate AI with existing tools like Premiere Pro, potentially enabling faster and more flexible video production.
Photo by はくらく
The Emergence of New Expression Domains
For those looking to explore video expression beyond photography, AI-generated videos offer an attractive medium. By using still images as the 'base' of a story and having avatars narrate, deeper storytelling becomes possible.
