Apple's Proprietary Generative AI 'Apple Intelligence' Makes Photo Editing Amazingly Convenient | Release #217

Apple announced 'Apple Intelligence', a technology set to change the future of photo editing, during the WWDC keynote. This new feature leverages generative AI, designed to allow users to achieve professional results with ease.

The introduction of Apple's generative AI is expected to significantly alter the landscape of photo editing. This technology brings creative editing closer to users and is likely to influence other software manufacturers. In the latest iOS 18 update, generative AI is specifically used for the following:

• Advanced Auto-Correction: Automatically adjusts photo tones and brightness.
• Generative AI Utilization: Enables intuitive editing like background changes and subject additions.
• Simple Interface: Designed for ease of use, providing a smooth editing experience even for beginners.

The impact of 'Apple Intelligence' on photo editing goes beyond mere technological innovation. The new features using generative AI have the power to overturn industry norms. Specifically, the following changes are expected:

• Revitalization of the Creative Industry: Allows not only professionals but also general users to perform advanced photo editing, expanding the range of expression on SNS and blogs, and improving the quality of creative content.
• Utilization in Educational Settings: In photo editing education at schools and online courses, the use of generative AI makes it easier for students to acquire practical skills, especially in art and design classes.
• Improvement of Industry-Wide Technical Standards: As other software manufacturers follow Apple's lead in developing generative AI technology, the overall technical standards of the industry will improve, providing users with more diverse choices and advanced tools.
• Potential to Create New Markets: As generative AI-based photo editing becomes common, there is potential for the expansion of the creative services market for individuals, such as AI-assisted photo editing services or platforms where users can sell their creations.

'Apple Intelligence' is expected to have a significant impact on the creative industry, but how does it differ from Google's AI 'Genemi'?

'Apple Intelligence' emphasizes privacy and security, processing generative AI tasks on the device. This approach provides advanced features without sending data externally, ensuring security.

On the other hand, Google's AI 'Genemi' utilizes cloud-based technology. By processing large amounts of data in the cloud, it aims to deliver more accurate results. It also collaborates with the open-source community to accelerate technological advancement.

For everyday use on an 'iPhone', the security offered by 'Apple Intelligence' might be preferred. However, Apple's Federighi has expressed a desire for users to be able to choose between ChatGPT and Google Gemini, specifically mentioning Google's name.

Apple plans to add more generative AI features, providing tools that enhance user creativity. The future of photo editing is expected to become more enjoyable and easier. The impact of Apple's 'Apple Intelligence' is extensive, with the potential to significantly change our creative activities. A future where we can express our thoughts exactly as they are with the help of AI may not be far off.