Features of Medium Format Film with Rich Expressiveness and Descriptive Power | Release #33

With film prices soaring, some film enthusiasts may have found themselves distanced from their passion. In such times, there's good news for film lovers.

〈Lomography〉 has announced a price reduction of 10% to 30% on some medium format films (120 films) to promote the preservation and revitalization of film culture. This move aims to dispel the image of medium format film as being for experts only, contributing to a culture where casual photography can be enjoyed.

Medium format film is larger than the most common 35mm film. Although 〈Kodak〉 assigned the number '120' to this film standard, leading to the assumption that medium format film is 120mm, it does not refer to the film size. Medium format film can be shot in several formats, such as 6×4.5, 6×6, and 6×7, with an actual width of 61.5mm.

Medium format film (120 film) is about twice the width of 35mm film, allowing it to capture a lot of information. As a result, it has been favored by landscape photographers and the fashion industry for portrait photography, where noise reduction and detail are crucial.

Medium format film is characterized by high resolution and rich color expressiveness and descriptive power. However, even with 35mm film, the limited number of shots makes one cautious with the shutter, and medium format film offers even fewer exposures. This requires photographers to approach shooting with greater care, honing their observational skills and elevating photographic expression to a new level. Exploring a new photographic technique is undoubtedly worthwhile. Experience the allure of medium format for yourself.