Do you remember when an AI-generated image won an award at a prestigious international photography contest? This event sparked discussions on various topics, including the relationship between AI and photographers and the need for contests dedicated to AI images.
Nikon Peru launched an ad campaign promoting 'Natural Intelligence' as a counter to the rapidly generated, stunning images by Artificial Intelligence (AI), which became a hot topic.
Prompts and NI Images
©︎ Marco Nurnberger
For the prompt 'a realistic Minecraft cliff at the seashore in winter season', they used the Reynisdrangar rock formations in Iceland.
©︎ John Fowler
For the prompt 'a latte skatepark in the middle of the desert in Mars', they featured the Coyote Buttes in Utah, USA.
Co-Creation of AI and Humans
With AI, images can be generated more cheaply and quickly than ever before, already impacting many photographers and the photography industry. Through this ad campaign, Nikon reaffirmed its support for the value of photographers and their creations.
'Nikon has a significant commitment to photographers worldwide, allowing us to enjoy the most beautiful and amazing works through their talent and artistry. Therefore, it was crucial to proactively support them as a brand,' said Charlie Tormos, CCO of Circus Grey Peru.
The 'Natural Intelligence' campaign in Peru received incredibly positive feedback and helped spread the concept widely.
Don't give up on the real world!
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