Change in Label from 'Made with AI' to 'AI info' | Release #271

Recently, the 'AI info' label has been appearing more frequently on Instagram and Facebook. This label is a new initiative introduced by Meta, automatically applied to content generated or edited using AI.

However, many Instagram users, including photographers, have expressed dissatisfaction as this label is even applied to photos they have taken themselves. This article explains the background of the 'AI info' label, how to remove it, and measures to prevent it from being applied.

In May 2024, Meta introduced the 'Made with AI' label, automatically applied to content generated using AI or edited with AI tools.

However, cases have been reported where even light retouching using photo editing software like Adobe Photoshop results in the label being applied. Many users are confused by this, and although Meta changed the label name to 'AI info' in July 2024, dissatisfaction with the labeling system remains widespread.

If the 'AI info' label is applied on Instagram or Facebook, first verify whether the photo was genuinely generated by AI. If the label was applied due to simple photo editing, saving and uploading the photo again using a different method may prevent automatic labeling.

Additionally, you can use Meta's feedback feature to report incorrect labeling. Meta may reevaluate and remove the label if deemed necessary.

To reduce the likelihood of the 'AI info' label being applied, it is effective to minimize the use of AI tools during photo editing. When retouching with Photoshop, avoid AI features and edit manually to lessen the chance of labeling. Also, check and correct metadata before uploading to ensure the AI label is not mistakenly applied.

By understanding the AI labeling system on Instagram and Facebook, you can ensure your work is correctly evaluated without misunderstanding. While having an AI label is not necessarily a risk, taking appropriate measures can help maintain the value of your photos.