On July 1, 2024, Instagram changed the 'Made with AI' label to 'AI Info'. This change was made in response to backlash against AI-generated content. Here, we introduce the background and impact of the label change.
Confusion Caused by 'Made with AI'
When Instagram introduced the 'Made with AI' label, there was backlash from many users. The labeling of AI-edited content as 'AI Info' led to issues where the creators' intent and skills were not accurately conveyed. Additionally, even minor retouching or filter use resulted in this label, causing confusion among users.
The 'Made with AI' label was applied not only to fully AI-generated content but also when even a small amount of AI technology was used. As a result, users found it difficult to understand why their content was labeled, leading to dissatisfaction.
Earlier this year, Meta made the label change in response to recommendations from its oversight board. The board suggested that addressing 'manipulated media' requires more detailed information to prevent misunderstandings without restricting freedom of expression.
However, Meta's initial approach with the 'Made with AI' tag was criticized for being crude, forceful, and inaccurate. Even simple edits in Adobe Photoshop resulted in the 'Made with AI' tag, despite the final image often having minimal AI involvement.
Enhancing Transparency with the 'AI Info' Label
The newly announced 'AI Info' label is expected to provide information on which parts were edited by AI. This will make it easier for users to understand the extent of AI processing in the content. With this change, Instagram aims to enhance information transparency and provide users with accurate information.
© Meta
Impact of the Label Change and Future Outlook
AI edits are recorded, making them difficult to completely erase. However, by not using filters or auto-correction features, AI labels can be avoided. AI labels react to filters and auto-correction features, so avoiding these functions can prevent AI labeling.
The label change is expected to improve Instagram's transparency and reduce user confusion. With this update, creators will be able to convey their skills and intentions more accurately. This is expected to make Instagram a platform where users can confidently share content.
