Sony is reportedly planning to hold a new product launch event on April 16 or 17, 2024. Among the announcements, the 'SONY 16-25mm f/2.8 G lens' is particularly anticipated. Rumors about the 'SONY 16-25mm f/2.8 G lens' have been circulating since before the 2024 'CP+' event, making it a strong candidate for this new product launch.
Expected New Product Lineup
Other notable products include the next-generation vlog camera 'SONY ZV-E10II', the portrait-friendly 'SONY 85mm f/1.4 GM II lens', and the 'SONY 24-70mm f/2.0' lens, which is poised to lead the industry with its latest performance.
Sony plans various announcements in the first half of 2024, but the latter half is expected to feature groundbreaking new cameras that will shake the industry. Even non-fans are excited.
The new models of 'A7sIV' and 'A1II', as well as the highly anticipated 'SONY 24-70mm f/2.0' lens, are likely to be announced after summer.
New Product Announcements Continuing from the New Fiscal Year
Not limited to Sony, Nikon is also planning to announce new products like the '28-400mm f/4.0-8.0 Z lens'.
Other manufacturers are likely to follow suit with new product announcements starting from the new fiscal year on April 1, aiming to record sales of new products.
We look forward to announcements of new products resulting from manufacturers' efforts to meet diverse shooting needs and advancements in shooting technology. As we enter the new fiscal year, we want to pay attention to new product announcements from each manufacturer.
