What is Lomography? – The Avant-Garde Analog Photography Community of the 21st Century | Release #2

<Lomography is a global community passionate about creative and experimental analog photography.>

‘Lomography’ is a company that produces cameras, lenses, and film known for their distinctive visual expression. Their activities have sparked a significant analog movement worldwide, while also providing a unique media experience unprecedented in the history of photography. One of Lomography’s most fascinating aspects is its community system. Beyond the confines of the company, anyone can become a member of the Lomography community and help shape photographic culture alongside photographers from around the globe.

The story of Lomography begins in Russia in 1982. At the time, the director of LOMO acquired a Japanese camera, the Cosina CX-1, and based on it, developed an improved version: the LOMO LC-A. In 1991, two university students living in Vienna, Matthias and Wolfgang, encountered the LOMO LC-A in Prague and were captivated by its charm.

The two went on to establish the Lomographic Society International (LSI), which became the origin of Lomography. They have since led the analog movement, producing film cameras, lenses, and film.

Currently, Lomography has 21 branches worldwide. In March 2023, Japan’s only official Lomography store, ‘Lomography+’, opened in Jimbocho. Under the concept ‘The Future is Analogue’, the store hosts various workshops and shares information to convey the allure of film cameras. This weekend, why not visit Jimbocho, embark on a journey to discover books, and immerse yourself in the charm of analog photography?

cizucu will host the ‘Don't Think, Just Shoot’ photo contest, inspired by Lomography’s motto ‘Don't Think, Just Shoot!’, from Friday, June 30, 2023. This contest invites participants to explore intuitive creativity. Take this opportunity to go beyond composition and challenge yourself to create unique visual experiences.

Don't Think, Just Shoot!!