The New Era of Film Photography with PENTAX 17: Analog Trends Resurface | Release #500

Cover photo by Aya
In today’s digital age, the quiet resurgence of analog photography is making waves. At the forefront of this revival is the PENTAX 17, a film camera developed by Ricoh Imaging.
At the Camera Grand Prix 2025, it won the 'Camera Journal Press Club Editors Choice R&D Award,' drawing significant attention from creators. This camera combines the unique half-frame format with the joy of manual operation, reigniting the allure of film photography.

Creativity Unleashed with Half-Frame Format
The PENTAX 17 adopts the half-frame format of 35mm film, allowing up to 72 shots per roll. This makes film usage more economical and versatile. Its natural compatibility with vertical shots also makes it ideal for social media content, adding to its appeal.

Photo by ⋆* 粋 -sui- ⋆*
Additionally, features like the manual film advance lever and zone focus system are designed to make the act of operating the camera itself enjoyable. By avoiding full automation, the PENTAX 17 draws out the photographer’s creativity and sensitivity.
The Beauty of Imperfection in Film Photography
The charm of film photography lies in its imperfections—grainy textures, light leaks, and double exposures. These elements add individuality and depth to each piece. Photographer Shiori Iwakura notes, 'The unpredictability of the results is what makes film so captivating.'
The official PENTAX 17 website also showcases sample works by Shiori Iwakura. Her delicate sensibilities and the craftsmanship behind PENTAX cameras come together beautifully in her photos.
From Shooting to Savoring the Moment
The PENTAX 17 is not just a nostalgic product. Every step, from selecting film to shooting and developing, enriches the time spent engaging with photography. Unlike smartphones or AI-equipped cameras, the 'effort and time' unique to analog photography add depth to the final work.
Each photo, completed over time, carries the photographer’s perspective and emotions. This process itself reflects the future of film photography envisioned by the PENTAX 17.