Nikon and SONY Face Price Hikes Due to US Tariffs and Their Ripple Effects | Release #502
Cover photo by Ryota
In the spring of 2025, following and , and announced and implemented price adjustments due to the new US tariff policies. The camera industry, particularly products manufactured in China and Asia, is experiencing significant disruptions.
This article delves into the latest price trends of and and their potential impact on the Japanese market in the future.
Nikon to Implement Price Adjustments in June
officially announced a price increase in the US market starting June 23, 2025. The primary reason cited is the new tariff policies resulting from US-China trade tensions. Currently, there is no information on price adjustments in Japan or other regions, and this increase is explicitly limited to the US market.
However, given the impact of tariffs on overall corporate profits, it is worth considering the possibility of future revisions to pricing strategies.
SONY Faces Up to 33% Price Increase
implemented a price adjustment of up to 33% in the US market starting May 19, 2025. Many lenses, such as the 'FE 40mm f2.5 G' and 'E 30mm f3.5 Macro,' were affected, while camera bodies like the 'α1 II' and 'α7 IV' remained unchanged.
This adjustment is also limited to the US market, with prices in Japan remaining stable for now. Due to varying tariff rates depending on the manufacturing location, not all products are uniformly affected.
Impact on Japanese Creators
Currently, there have been no official announcements of price adjustments by or in Japan. However, companies tend to align global supply and pricing strategies, making it possible that the developments in the US could have medium- to long-term effects on Japan as well.
