WettbewerbMagazinphoto poster project
Sandstrand in Great Yarmouth mit einem Strandhäuschen mit der Aufschrift „IT’S GREAT HERE“
Sandstrand in Great Yarmouth mit einem Strandhäuschen mit der Aufschrift „IT’S GREAT HERE“

Tony Page

This image forms part of Bleak Britain, a body of work documenting the stark realities of economic hardship across Great Britain. Set against the familiar backdrop of Great Yarmouth Beach, the image captures a simple beach hut bearing the words “It’s Great Here” a phrase that feels both cheerful and quietly ironic. As inflation, insecure employment and widening inequality continue to shape everyday life, the project explores how economic hardship is reflected not only in the lives of individuals and communities, but also in the landscapes and places that surround them. Through evocative and sometimes darkly humorous images, Bleak Britain looks beyond the statistics to consider the human experience of financial struggle, resilience and decline. Yet even within these realities, there remains an unmistakable British ability to find humour, optimism and absurdity a small reminder that, somehow, we can still laugh along the way.

Sa., 29. Aug. 2026・London
22. August 2026
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